1.) The PRICE - During the early bird you can get CrazyKala at $27. Not sure why they price it quite low, considering their main competitor software on JVZoo is priced at $147.
2.) The FUNNEL - There will be several OTOs/Upsells on this launch.
First OTO is CrazyKala Templates Pack ($47) that gives you 600 ready made design templates to be used on CrazyKala. This template packs are based on the request of their beta tester customers.
The second OTO is Developer License ($97 - $297), now before you judge them wrong why Developer License offered as an OTO, here's a good reason why they offer it as an OTO:
The Developer License is different from most products. Because CrazyKala is a web-based software, with Developer License you can create Accounts for your clients & charge them flat price on monthly or one time fee.
So the Developer License here is actually a basic resell rights license. :)